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Cambridge Analytica
Here we go. π Another load of remoaner twaddle.
ICO findings on Cambridge Analytica!
π Some extracts from reports of the ICO CA investigation.
The ICO's final report noted the Cambridge Analytica probe constituted "one of the largest and most complex ever carried out by a data protection authority". Analysis by the regulator also touched upon more than 700 terabytes of data seized from the group's London office under warrant in 2018. As of October 2018, the ICO's investigation has run up costs of Β£2.4m versus an annual budget currently projected to top Β£50m....
The most serious of these (allegations) was that the digital marketing specialist had colluded with Russia π€£π€£π π π to steer the results of the Brexit referendum and broken US campaign rules during the 2016 presidential election....
Denham told a parliamentary select committee on Friday that "on examination, the methods that SCL were using, were in the main, well recognised processes using commonly available technology".A key controversy surrounding Cambridge Analytica has been the degree to which the company continued to rely on controversial data sets it acquired from Facebook, even after Facebook had asked them to delete them
Aleksandr Kogan, an academic at Cambridge university, who had developed the psychographic techniques which Cambridge Analytica had become known for.
While Kogan's models were informed by data samples generated from a personality test he ran on Facebook with the permission of users, it later transpired the data also included information scraped about the friends of users without permission.
Another unpopular finding by the Commissioner relates to how INEFFECTIVE the group's predictive analytics really were. Potentially very.
The scale of Cambridge Analytica's involvement in the Leave.EU Brexit campaign is probably the question that has plagued UK digital rights campaigners' minds most in recent years. But the conclusions from the ICO report are unlikely to be welcomed.
.β.β. no further evidence π€£π€£πππ€£ to change my earlier view that SCL/CA were not involved πππ€£π€£π€£ in the EU referendum campaign in the UK - beyond some initial inquiries made by SCL/CA in relation to Ukip data in the early stages of the referendum process. This strand of work does not appear to have then been taken forward by SCL/CA.
On Russian involvement, ππππ€£π€£π€£ππππ€£π€£π π meanwhile, the Commissioner reminded that the ICO had already handed over what evidence they had found to the National Crime Agency. The final report by the Digital, Culture, Media and Sport Committee revealed in February 2019 that this pertained to the discovery of Russian IP addresses in the data associated with Aleksandr Kogan's server. The Commissioner added the investigation had not found any additional evidence of Russian involvement in material contained in the Cambridge Analytica servers it had since obtained. The National Crime Agency, meanwhile, is yet to pursue any action.